🥐 Fresh from the oven

Notes, finds, and reflections from the journey — shared to help yours run a little smoother.

Why this section exists

Most things in the founder world are noise. A few become signal.

These are the few that have helped me — or someone I’ve worked with — move a little clearer, steadier, faster.

If it’s here, it matters.

🧁 Baker’s debrief #2: how to pitch without sounding like a pitch
bing li bing li

🧁 Baker’s debrief #2: how to pitch without sounding like a pitch

A live pitch doesn’t have to sound like one. In this debrief, we recap our May 30 workshop with EchoHer—covering storytelling structure, founder blunders, and the simple tools every early-stage team should have ready. Featuring two live pitches, real-time feedback, and a peek inside the making of Ryme, our AI sous chef for pitch practice.

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